Private Label Private Label Golick Martins is totally involved in private label, generic and control label products. Our grocery account managers understand and properly execute the procedures necessary to establish private label products. We know the needs of each key account to establish lines of product. We work closely with quality control and packaging design personnel and can usually reduce the time period between product authorization and first delivery. Our retail staff works all private label products as vigorously as national brand products recognizing the need to react to the special attention private label products require.